No need to add to the winter blues with a toxic hangover. Majken Bech-Bailey, an internationally renowned sommelier and a pioneer in non-alcoholic pairings in some of the top Michelin star restaurants in the world, has announced the launch of BAEK, her new range of non-alcoholic wine alternatives.
Majken’s passion for creating sophisticated alcohol-free options began earlier in her career at Henne Kirkeby Kro, the two-Michelin star restaurant in her home country of Denmark, before moving on to Norway’s acclaimed three-Michelin star Maaemo.
Majken first became known for her innovative non-alcoholic pairings at the two-star Michelin restaurant she co-founded, Aimsir. Aimsir made headlines by going straight to two stars just four months after opening. Majken’s alcohol-free wine alternatives were universally praised by critics and the public alike, earning her a string of hospitality awards.
BAEK delivers the length, depth, and complexity of wine, without the alcohol. While alcohol often plays a central role in how we celebrate moments, enjoy meals and connect, most wine substitutes fall short, largely because they’re made by simply removing alcohol from lower-quality wine. BAEK is made completely differently, where flavours are built up using premium ingredients to redefine the experience, offering a true alternative that matches the richness of wine.
BAEK is specifically crafted for pairing with food, with a multi-layered flavour profile that mirrors wine’s length on the palate, its complexity, and its full-bodied character. Pairing food with wine is about elevating both — the right match doesn’t just complement but transforms the experience, bringing out the nuances in each and creating something greater than the sum of its parts. BAEK was designed to offer the same dynamic, multi-dimensional experience — without the alcohol.
BAEK launches with MELLOW and INTRICATE. MELLOW is a non-alcoholic alternative to white wine offering a gentle, honeyed flavour with subtle notes of oak. It draws inspiration from the smooth elegance of a light oak Chardonnay with the sweetness of a Sauternes, making it ideal for leisurely enjoyment. INTRICATE is a non-alcoholic red wine alternative,a rich, complex blend featuring aronia berries that provide a tannic structure. Balancing between the depth of a Bordeaux and the fruity richness of a Cabernet Franc, it’s designed to be savoured slowly for a truly unique experience.
BAEK’s third product will be a sparkling wine alternative which will launch early this year.
Heather Richie is Wade & Wallow's digital editor and has also written for Oxford American, Fly Fisherman, Sporting Classics, and Garden & Gun. A graduate of College of Charleston and Sewanee: The University of the South, her MFA thesis FULL: A Slim Volume on Southern Foodways was accepted for publication by Louisiana State University Press.
